Professional values and ethics

Professional values and ethics Professional Values and Ethics Values and ethics are the cornerstone for both personal and professional success. The way an individual or group interacts with others exposes their genuine character because actions speak louder than words. Those with a strong values system and ethical standards of the highest degree are easily recognizable by their deeds and are intrinsically motivated to do the right thing, even when no one is watching. Values and ethics generally originate and grow from the same sources, family, spiritual beliefs, and school; professional values and ethics are mere extensions of what one learns prior to joining the work force. Therefore, the things one learns early in life follow into the professional world and have a positive, or negative, impact on career success. Values and Ethics Defined Values Before delving into the world of professional, or personal for that matter, values, one must first know exactly what a value is or values are. A value is, according to Ozmete(2007),â€Å"an enduring belief that a specific mode of conduct or end-state of existence is personally or socially preferable to an opposite or converse mode of conduct or end-state of existence† (p. 1). Furthermore, a value system is all these beliefs placed and utilized in order of precedence, serving as a guide for everything from decision making to conflict resolution. What one values provides answers to questions like, if one was stranded on a deserted island, what three things would he or she want to have? Professional values are basically the same as described above but in the context of a corporation, organization, or group and what they would like their desired end-state to be. The professional value system of group entities is revealed in their business practices; from their interaction with other companies to how well taken care of the employees are. Whether or not a business plays by the rules, win or lose, speaks volumes about the company and, more importantly, the people who work there. Ethics Ethics are usually described in relation to values, as they are the moral philosophy and implementation of ones values. Personal or professional ethical codes give the ability to recognize what is right, fair, honorable and righteous. Corporations and businesses have published codes of ethics by which they conduct business. The code of ethics sets forth the standards to which employees are expected to abide and will be held accountable. Far too many companies have failed not because they did not have ethical standards, but because they did not enforce them. It is incumbent upon every employee to ensure they familiarize themselves with their employers ethical code of conduct for the benefit of the employee and employer alike. Sources of Values and Ethics Family One source of professional values and ethics are parents or guardians. Ever since one can remember, one of the first places where values are taught is at home. Parents teach their children right from wrong, not to lie or steal, and may introduce them to a particular religion where values are reinforced. These are the values that stay with someone forever; not only does the individual use these values as guidelines in their lives, but they also teach their children the same values.   Besides moral values, families teach their children work ethic. They give children small chores to do, such as cleaning their room, taking out the trash, and general helping around the house.   If they complete the tasks in a timely fashion, they receive money for helping. These small jobs not only show children the value of earning money, but also show them that hard work is rewarded. School Another source of values and ethics is school. Children learn they must be on time, complete their homework, and study hard to earn good grades. Just as with chores and allowances at home, schoolwork teaches that by studying and working hard, one can achieve good grades and get into good high schools and universities. Being on time for school each day is the beginning of ones time management skills. Not only do they learn the importance of punctuality, but budgeting their after school activities, family time, and homework time teaches one to prioritize what he or she values. Conversely, one learns that there are consequences for not implementing his or her values, like detention or bad grades. The repercussions could be detrimental, with long-lasting effects such as limited college choices and in turn, limited professional choices. Professional Environment No matter the career one chooses, the values and ethical standards instilled as a youth will guide ones professional decisions, good or bad. Most corporations, companies or associations have a written set of values or ethical guidelines by which all are held accountable. The American Psychological Association focuses on five principles of ethical behavior. The first principle is Beneficence and Nonmaleficence, which states, â€Å"In their professional actions, psychologists seek to safeguard the welfare and rights of those with whom they interact professionally and other affected persons, and the welfare of animal subjects of research† (American Psychological Association, 2002, p. 3). The next principle is Fidelity and Responsibility, which reads, â€Å"Psychologists uphold professional standards of conduct, clarify their professional roles and obligations, accept appropriate responsibility for their behavior, and seek to manage conflicts of interest that could lead to exploi tation or harm† (American Psychological Association, 2002, p. 3). Integrity is the third principle stating, â€Å"Psychologists seek to promote accuracy, honesty, and truthfulness in the science, teaching, and practice of psychology. In these activities psychologists do not steal, cheat, or engage in fraud, subterfuge, or intentional misrepresentation of fact† (American Psychological Association, 2002, p. 3). The fourth principle deals with Justice and reads, â€Å"Psychologists recognize that fairness and justice entitle all persons to access to and benefit from the contributions of psychology and to equal quality in the processes, procedures, and services being conducted by psychologists† (American Psychological Association, 2002, p. 3). The final principle is based on Respect for Peoples Rights and Dignity, and states, â€Å"Psychologists respect the dignity and worth of all people, and the rights of individuals to privacy, confidentiality, and self-determina tion† (American Psychological Association, 2002, p. 4). The preceding guidelines are what many were taught as children; do not harm others, take responsibility for your actions, be honest and trustworthy, impart fairness, equality, and respect to all. Each is applicable, and most useful, throughout life and all are qualities of a civil society. Applying Professional Values and Ethics Not everyone, however, was raised with the same values and ethical standards. While some were taught to value the â€Å"Golden Rule†, others learned to value money, possessions and status over all else. Bernie Madoff is an excellent example. He swindled investors out of an estimated fifty billion dollars in a Ponzi scheme that lasted for years. Unscrupulously, he promised clients massive returns on their investments, which for some was their entire life savings. A judge recently sentenced him to over 100 years in prison and deservedly so; but the money, and consequently, many retirement funds and livelihoods are gone (Henriques, 2009). The Ponzi scheme mentioned above is named after its originator, Charles Ponzi. He was an Italian immigrant who, in the 1920s, deceived people to invest in mail coupons and promised returns eight times what banks were offering and in far less time. Even then, Ponzi received millions from investors looking to make quick, and large, sums of money. To establish legitimacy, Ponzi paid some of the earliest investors what he promised. Millions of dollars later, it turned out he was a conman and had only purchased less than fifty dollars worth of the investment he sold. He also went to prison (U.S. Securities and Exchange Commission,2001). Clearly, what these men valued was personal gain and money. Neither had any ethical standards and both preyed on other peoples value of getting rich quickly. Although these are extraordinary examples, the relative impact on ones career success from not applying good moral values and ethics could be just as damaging. Professional values and ethics are mere extensions of the values and ethics learned from family, spiritual leaders and teachers. What one is taught to value growing up will carry over in the professional world. Professionals with upstanding values and ethical standards are easy to identify, as is the company that employs them. Values based business decisions and ethical guidelines adhered to by all are the benchmark for success. Those who accept less can have a detrimental impact on their company and maybe, the rest of society.

Recycling Of Electronic Waste In The UK Environmental Sciences Essay

This chapter represents the decision and recommendations of this thesis related to E-waste direction in UK. First a sum-up of the E-waste direction in UK is discussed and further it is followed by recommendations in footings of betterment in the present patterns and techniques which are followed / used by the EEE makers, WEEE aggregation and recycling Centres etc in the UK and Europe, every bit good as for the farther research that could be done into this country of survey and these suggestions are intended to develop a comprehensive recycling system across the UK and Europe for optimum use of resources on the one manus and minimum pollution on the other. 5.1 Summary of the E-waste Management in UK: The E-waste direction theoretical account involved assorted sub-models like proper aggregation, efficient processing and effectual system direction which can be used in the appraisal of costs and its environmental impacts within a specific geo-economic and political context. The proper E-waste direction is capable of executing the implicit in three facets which are as follows: The most economically efficient figure of aggregation sites and their locations based on a given population distribution The most economically efficient figure of recycling sites and their locations based on modelled aggregation informations, and The environmental impact associated with E-waste transit from an energy ingestion stand point It is clear from the above treatment in chapter-4 that recycling of E-waste is a really critical capable affair from the point of waste intervention every bit good as from the recovery of valuable metals. It has besides been discussed that the economic ground is the most of import cause for recycling after environmental issue. Traditional method of E-waste disposal was related to set down filling and incineration. Incineration resulted into heavy emanation of green house and other toxic gases and landfill resulted into the loss of birthrate of agricultural land ( dirty pollution ) , H2O pollution etc. The other facet of this traditional method of waste disposal is that it has put heavy force per unit area on excavation of cherished metals as these cherished metals are needed for fabrication of new EEEs including Personal computers and laptops. So accordingly recycling is the best method for get bying up with the above jobs. It has besides been supported for the sale of economic benef its it is holding in footings of acquiring cherished metals after recycling for the farther usage in the fabrication of new Personal computers, laptops and other EEEs. Our society is turning continuously and devouring more and more Personal computers and laptops. In UK, there is about every personal is holding one Personal computer and the replacing rate is high. So the unnatural addition in the E-waste is normal in these fortunes. But at the same clip authorities and the companies are really much concerned with the ill-impacts associated with the traditional methods of waste disposal. Traditional method of E-waste disposal is really risky for the environment and for the human wellness every bit good. So the complete prohibition on land filling and incineration is the obvious pick of the authorities of UK. The authorities of UK has proposed and enacted the statute law for landfill prohibitions, EPR and ARF. ARF has been collected from the concluding consumers for funding the Personal computers and laptops ( although it besides charged on other EEEs ) . Therefore this thesis tries to try the inquiry that how the proper aggregation, disposal and recycling of E-waste can profit the environment and economic system of UK and how it can be improved. Earlier, firing / incineration methods ( e.g. method utilizing IsaSmelt furnace ) had been used as a recycling procedure for retrieving cherished metals from E-waste but due to its restrictions there was a paradigm displacement in the recycling methods. Recently attendings have been moved to another method of recycling i.e. making a twister ( whirl ) and oppressing the E-waste for material recovery ( e.g. MeWa QZ 2000 Recycling Plant used by SWEEEP ) . Similarly there occurs a paradigm displacement in the recycling methods of batteries besides, i.e. from Hydrometallurgy to Robust Pyroprocess ( e.g. method used by Umicore Recycling Plant in Belgium ) . The effectivity of these recycling procedures must be analysed in the visible radiation of benefits ( economically and environmentally ) derived from these procedures. These recycling methods offer a big measure of cherished metal recovery and separation of risky constituents ( table-16 & amp ; table-18 ) . The state of affairs would hold been black if this much measure of risky constituents incorporating E-waste was land filled or incinerated. But on the other manus the major concerns for these recycling methods are the high power / energy demands and the high emanation of green house gases. In the twelvemonth 2009, the entire costs of electricity consumed by the SWEEEP ‘s MeWa Plant were ?55,527.88 ( both twenty-four hours and dark operations ) and the entire units of electricity consumed were 880,134 KWh ( table-13 ) . Similarly the energy demand for the Robust Pyroprocess is besides high, i.e. a†°? 1000 grade centigrade ( table-17 ) . The bing E-wastes recycling systems diverge expressively non merely system architecture, but in their operating context. The population denseness and distributions, measures of E-waste generated, attitudes towards recycling, local labor costs and energy costs, are all features of contextual factors which influence the public presentation of E-waste recycling systems. Normally, the addition in the aggregation points of E-waste shows a relationship with the measures of E-waste collected and recycled. It is besides deserving adverting that it is the willingness of single to take part in E-waste recycling systems which have significantly bearings on the measure of E-waste collected.5.2 Recommendations:The recommendations have been drawn from the treatments in chapter-2, chapter-4 and from the above decisions of this thesis. These recommendations have been decently suggested for three different set of people as they have their ain specific function for the extenuation of environmental rel ated ill-effect of the E-waste.5.2.1 EEE Industries:5.2.1.1 Design & A ; Manufacture Products in an Eco-Friendly & A ; Trouble-free Manner:The cost associated with processing E-waste are important to the overall E-waste system recycling costs. When merchandises are manufactured such that at EOL they can be easy dismantled, a greater per centum of stuff can be recovered, with less energy and at a lower cyberspace cost to the system. Therefore in order to help both environmental and economic ends of the E-waste system, makers should try to plan merchandises which can be easy disassembled. Many makers justly argue that such a design end is non ever achievable without extra costs to the fabrication house. For that makers should promote E-waste systems fiscal construction. 5.2.1.2 Encourage E-waste Recycling Centres to Share Performance Data: â€Å" Industry believes a national solution is required because conflicting province statute laws would take to uncertainnesss, inefficiencies and high conformity cost that will hinder their ability to be competitory and advanced. Industry is concentrating on attempts to make a national system that will accomplish the end of increasing recycling while non impeding interstate commercialism † ( Wu, 2005 ) . The WEEE forum consists of many authoritiess and recycling Centres across the EU. These authoritiess and recycling Centres portion E-waste recycling systems and best patterns. But the paradox is that these establishment portions really limited informations i.e. many of the recycling Centres still non made their informations populace. So, these informations ‘s are non easy accessible by the general populace. It could be contributing for better E-waste direction. But once more it is the paradox that o n the one manus the authorities is demoing its concerns for E-waste and jeopardies related to it and on the other manus making the monopoly over the methods used by its recycling Centres and attempts to maintain it secret every bit much as possible. The makers should promote the sharing of public presentation informations so that E-waste recycling system could be smooth.5.2.2 E-waste Collection Centres & A ; Legislators ( Government ) :The handiness of E-waste aggregation Centres is a really important feature of E-waste system architecture. So, it is really of import for the recycling Centres and authoritiess to find the figure of aggregation Centres and their handiness. They must believe over it that how far is the aggregation Centre from the residential country and how far an person is willing to go to lodge his / her E-waste. As we discussed earlier in chapter-4, in the instance of Cambridgeshire county council aggregation Centres, leting / doing some agreements for the disposal of E-waste from concerns and set uping some transit methods for the house to house aggregation of E-waste will promote and better the recycling and its efficiency. It is an acceptable statement that consumer engagement is subjective and it is influenced by the distance to aggregation Centres and besides by other factors like age, instruction, income, peer force per unit area etc. Harmonizing to a study conducted by the Cambridgeshire county council aggregation Centre ( 2010 ) , it was estimated that 20 % of the people in UK still believe that they ca n't / it is non possible to recycle E-waste but the staying 80 % believes that by taking more attempt E-wastes can be recycled. So organising or making more public consciousness programme ( e.g. advertisement, originative attacks etc ) can do more people aware of the sick effects of E-waste and the advantages of it ‘s recycling. The engagement of the staying 20 % people in the E-waste recycling programme will decidedly lend to the protection of the environment and to the nest eggs in economic system in a great mode.5.2.3 E-waste Recycling Centres:Most of the recycling centres across UK and Eu rope are utilizing latest method for recycling WEEE and batteries. Even though these methods are effectual in recycling and retrieving big measures of cherished metals, it has got some disadvantages like high power / energy demand, big emanation of green house gases etc which requires heavy attending.5.2.3.1 SWEEEP Recycling Centre:The power demand for the MeWa QZ 2000 recycling works is really high. This demand of high power can be reduced if the demand for an external heavy granulator ( for doing the size of the end product material uniform ) is avoided by including the map of the heavy granulator within the MeWa works itself or by developing some other maps related to it. The exposure of operators to the risky constituents ( manus picking booth ) for separation of non-uniform stuffs can besides be avoided to some extent as a consequence of such a development, since the unvarying size of the end product stuff avoids the demand of manual separation.5.2.3.2 Umicore Battery Recycling Centre:The energy demand for Robust Pyroprocess method of recycling used by Umicore is high. Another disadvantage of this method is the emanation of green house gases to the environment. The installing of an off-gas emanation control system for retrieving and recycling these expelled gases will be a better solution for cut downing the energy demand and for forestalling the emanation of green house gases during this procedure. In short by salvaging and cut downing the sum of energy required for recycling, the emanation of green house gases can be minimised / stopped and therefore helps forestall planetary clime alteration.5.3 Future Suggestions:This thesis has specific frame work under which E-waste direction in UK has been considered. The points of particular accent were the recovery of cherished metals, advantages and disadvantages of the methods used for retrieving ( recycling ) these cherished metals which includes high power /energy demand, emanation of green house gases etc. D ue to the limited handiness of informations and limited every bit good as restricted entree to the assorted E-waste recycling Centres, the observation and decision can said to be conclusive. Extra apprehension can be gained through utilizing more elaborate population distribution informations analysis with assorted theoretical accounts, and utilizing these theoretical accounts to excite extra combinations of system architecture and system context. This thesis will move as a platform for farther research on the subject of recycling of E-waste with particular accent on the Personal computers and laptops. The farther research could be undertaken for the intent of obtaining comprehensive apprehension on the recovery of assorted cherished metals and the methods undertaken for the intent of recovery. The broader probe and analysis of informations including the entree of assorted recycling Centres would unwrap the ingestion of electricity in order to derive cognition about full process-based cost theoretical account. After this, one can state exactly about the cost benefit analysis of E-waste direction with particular mentions to Personal computers and laptops.

Marketing Management †Caselet on Organic Foods Essay

Overall Understanding of the Case, 3 C’s Scenario and Analysis Of Complete Marketing Environment : Organic food refers to food items that are produced, processed and packaged without using chemicals. Organic food is increasingly becoming popular due to its perceived health benefits over conventional food. The industry is growing rapidly since the past five years and has caught the attention of farmers, manufacturers and, above all, consumers. The health benefits of organic food are more perceived than real. However, the public opinion that organic food is healthier than conventional food is quite strong and is the sole reason for about 30% growth in the organic food industry since the past 5-6 years In general, organic food consumers, manufacturers and farmers strongly believe in organic food having following benefits over non organic food: ? Better health: Since organic food is not prepared using chemical fertilizers and pesticides, it does not contain any traces of these strong chemicals and might not affect the human body. Better taste: People strongly believe that organic food tastes better than non organic food. The prominent reason for this belief is that it is produced using organic means of production. Further organic food is often sold locally resulting in availability of fresh produce in the market. Environment safety: As harmful chemicals are not used in organic farming, there is minimal soil, air and water pollution; thus ensuring a safe world for future generations to live in. Animal welfare: Animal welfare is an important aspect of producing organic milk, organic meat, organic poultry, and organic fish. People feel happy that the animals are not confined to a miserable caged life while eating organic animal products. ? ? ? Popular organic food items include organic tea, organic coffee, organic wine, organic meat, organic beef, organic milk, organic honey, organic vegetables, organic fruits, organic rice, organic corn, organic herbs, organic essential oils, organic coconut oil and organic olive oil. Indians prefer organic preserves, tea, honey, cashew butter and various flours. The organic concept is not limited to food items. Due to excessive usage of harmful chemicals in cosmetics, people are turning towards organic cosmetics, clothing etc. ACNielsen, survey suggests preference of consumers for functional foods – foods that have additional health benefits. India was among the top ten countries where health food, including organic food, was demanded by the consumers. Around the globe, Organic alternatives are purchased mainly for health reasons. Over two thirds of survey respondents think that organic foods are healthier for them and their children. This healthy perception is consistently strong across the Asia Pacific region. Online Indians top the list with 87 percent of consumers purchasing organic foods motivated by the perceived benefits they can derive for their children’s’ health. Health Benefit for kids is seen, hence even willing to pay more. Organic food market is still a developing market, especially in India. Most of the people who eat organic food don’t buy it regularly. Hence need to sell other health products too if one wishes to get a daily (or at least weekly) visit from their customers. Indian organic food consumer needs education. ? There are many consumers who are unaware of the difference between natural and organic food. Many people purchase products labeled as Natural thinking that they are Organic. Organic food refers to food items that are produced, manufactured and handled using organic means. Natural food, on the other hand, generally refers to food items that are not altered chemically or synthesized in any form. These are derived from plants and animals. Thus a natural food item is not necessarily organic and vice versa. Further, consumers are not aware of the certification system. Since certification is not compulsory for domestic retail in India, many fake organic products are available in the market. ? Q. 1 (a) Your organization , which already markets branded Indian spices and flours, is planning to enter the domestic market with organic foods in related products. Segment the market for organic foods, specify the target you as an organization will choose and develop a positioning platform. The Company is already into branded Indian spices and flours ( Consumer non durable category ) and has a robust Intensive Distribution channel & market share. They can use this strength in making the Marketing environment conducive to launching organic foods in the related products. Understand Consumer decision making process : Company needs to focus on the benefits and experiences ( Basic need of Hunger, Security need of being safer option and Health ) produced by these Organic foods over non organic ones & Question why their consumer will / is buying the Organic products. Concentrate on the Health need, influence consumers by educating them and providing adequate information on Organic foods. Allow them to evaluate alternatives and make firm and favourable purchase decisions. The company will expand market share basis this and increase customer satisfaction & resultant profits. Create pull with adequate & clear communication and use ultimate push at dealer / distributor end – i. e. modern retail format – in-store promotions In terms of opportunity will look at i) Product Development i. e. new organic products in present market and also ii) Related Product Diversification – New organic product in new market – from normal branded Spices & Flours to Organic ones. Can further expand the product line by adding packaged Organic Bread with added supplements / vitamins ; Whole grain, high fibre products ; Cereals and pulses. At a later stage also introduce other Organic food product lines like Vegetables, Fruits, Fruit juices etc. Marketing will determine which attributes are most important in influencing a consumer’s choice to purchase. Initially being a Consumer nondurable ( FMCG ) category of product, the involvement will be low. But with the increased awareness, emphasis on the emotional Health need, Credence attribute, consistent quality and value to customer, can look at moving our products to high involvement and Brand loyality. Therefore, creating awareness amongst consumers and within the distribution chain could be seen as an opportunity for marketers to find a positioning for Organic foods claiming health benefits, to reach out to a wider base. Product – Will prefer to choose Organic flours first then spices to begin with as flours are Base foods which are consumed in larger quantity as compared to spices which are Ingredient foods, consumed in lesser quantity. Also base foods have a larger reach and are considered more important as compared to ingredient foods. Segmentation : Name of Product : Potential customer needs : Organic Foods – Flours – Base Foods Basic Hunger need : Base Food Security need : Safe/No Harmful Chemicals / Clean Sub market : Determining variables : Consumer Characteristics Emotional need : Healthy Tasty and Nutritious Pure / Unadulterated High Fibre content Non Polluting / Environment Friendly Base Food : Flour Health & Nutrition B2B – Health Food Restaurants Health & nutrition value Availability Awareness Calorie / Nutrition info Children Health conscious Mothers Earning members of family Elders in family with special health needs. Further Segmentation Geographic – Metro – A class cities Demographic – Income – High income group families Age / Occupation – Children : 3-15 yrs / Students Earning members of family : 25 – 60 yrs /Professionals Elders : 60 yrs + / Retired Psychographic – Health and fitness conscious With special health needs – like Nutrition, BP, Diabetes, Tension, Obesity etc Cultural shifts: lifestyle, leisure Target chosen : Customer : Mother – working / homemaker Consumer : Children Will first target Children Health needs, then at later stages of acceptance can cover all other areas of consumers and also introduce more product lines and variants as discussed earlier. Position : Positioning by Benefits : Basis is the benefit consumer gets in using the product, Product Promise POSITIONING STATEMENT : IT IS A ORGANIC FLOUR, BETTER THAN THE NORMAL NON ORGANIC FLOURS BECAUSE IT IS HARMFUL CHEMICAL FREE AND HENCE MORE HEALTHY AND NUTRITIOUS FOR GROWING CHILDREN The company will talk about the Farm to Fork concept – ie from unpolluted Creation to Consumption Everything is Organic, in the purest form. There is nothing artificial about it For a. Healthier India Will educate existing consumers, create awareness wrt FAB of Organic Foods through all possible areas of Media like TV, Print, In store promotions, Outdoor, Sampling, Demos, Direct mailers, Schools info sessions, Nutrition talks / classes, School Canteens, Health food outlets, Health food restaurants, Exercise areas, Public chat rooms, online etc Q. 1(b) Based on the above question’s answer – Assume that the organic food category is in the introduction phase of PLC, accordingly what would be the major marketing decisions at this stage? Do you expect the adoption rate to be fast or slow? Justify. Major marketing decisions at this introduction phase of PLC As discussed above in the Overall Understanding of the Case, 3 C’s Scenario and Analysis Of Complete Marketing Environment and the Product STP, initially mass market the product through existing Intensive distribution network. This stage will see more of Product information through Promotional campaigns to increase Public awareness, which will then Stimulate demand. The later growth & maturity stages of PLC will see more of Brand Promotion and Market segmentation ( also see above ) Product chosen – Base food – flour , can move to whole grain organic bread / biscuits / pasta Also later Organic ingredient foods like spices, condiments Expand in the area of Organic pulses, vegetables, fruits, juices & preserves. Price – Premium / atleast 20% above normal non organic foods Place – Modern trade / also Health food Restaurants tie up like Subway etc which will exclusively use our organic flours for their whole wheat & multi grain breads. Promotion – In shop education, in store activation to educate consumer. Media like TV, Print, In store promotions, Outdoor, Sampling, Demos, Direct mailers, Schools info sessions, Nutrition talks / classes, School Canteens, Health food outlets, Health food restaurants, Exercise areas, Public chat rooms, online etc Initial Adoption rate will be slow. But with sustained awareness will wait for the tipping point in our favour. As new product category, greater awareness is required There is already a Movement towards natural foods from synthetic / chemical based foods : Beverages – Aerated drinks to juices, Tropicana, Real, no preservatives – LMN, Neebooz, Lemonez, Green tea. Base foods – white to brown – whole grain, multigrain breads, flour Cosmetics – study says 66% of what we apply is absorbed by body – harmful chemicals etc, Hence move towards organic & safe products eg Body Shop, Biotique etc Organic food market small now but Volume to come from growing trend of Health & Environment conscious campaigns and followers who will in turn be major influencers in buying decisions of people. Market will grow and prosper – by creating new market for safe, healthy, and environmentally friendly Organic Foods. Also with this the Company will maintain credibility and constantly improve quality and offerings to suit customer needs and hence hope to create a big brand with loyal customers over a sustained period of time.

Rational Emotive Behavior Theory ( Psychoanalytic Therapy )

Rational Emotive Behavior Theory Briefly describe the article you read by Albert Ellis: †¢ How is REBT different from psychoanalytic therapy? †¢ How is REBT different from client-centered therapy? †¢ How did you like his writing? †¢ How did the article enhance your understanding of his theory? This discussion will focus on REBT diverse from psychoanalytic therapy in that REBT utilize rational rearrangement to alter illogical thoughts that cause psychological problems (Wedding and Corsini, 2008). REBT treatment approach assumes that the person’s thought is the primary source of their situations/life within the here and now. Therapy is brief, intending to help individuals unlearn negative perception and unhelpful thoughts/reactions and learn new ways of reacting to the issues. REBT, The person who is suffering from anxiety, also is issue homework (Frew Spiegler, 2008). He or she write what brings on the anxiety, what he or she was doing when the anxiety started. . Whereas, psychoanalysis emphasizes on guiding the person’s unconscious into the conscious realm to gain greater self-knowledge. REBT differentiates itself as a calming approach, which comprises a broad variation of methods that can utilize with children (Frew Spiegler, 2008). Therapy is brief, comp ared to psychoanalysis, where therapy is long term, often over some years, with several sessions each week. REBT does not do an in-depth delving into the person’s background as in psychoanalysis where the therapy, probeShow MoreRelatedRational Emotive Behavior Therapy Group Therapy856 Words   |  4 PagesRational Emotive Behavior Therapy Group Therapy The father of Rational Emotive Behavior Therapy (REBT) is Albert Ellis. Born in Pittsburgh, Pennsylvania in 1913, New York became Dr. Ellis’ home since his family moved there when he was four years old. Ellis struggled with health problems and physical ailments from childhood until his death in 2007. As a child, Ellis survived on his own as his parents were absent. His father was a traveling business person and his mother was emotionally absentRead MoreThe father of Rational Emotive Behavior Therapy is Albert Ellis1416 Words   |  6 Pages The father of Rational Emotive Behavior Therapy (REBT) is Albert Ellis. Born in Pittsburgh, Pennsylvania in 1913, New York became Dr. Ellis’ home since his family move there when he was four years old. Ellis struggled with health problems and physical ailments from childhood until his death in 2007. As a child, Ellis survived on his own as his parents were absent. His father was a traveling business person and his mother wa s emotionally absent (Albert Ellis Institute, 2012). The foundationRead MoreCognitive Behavior Therapy1617 Words   |  7 PagesCognitive Behavior Therapy started as Behavior Therapy in 1966 by ten behaviorist who did not agree with the Freudian psychoanalytic model. Behavior Therapy really begins in the early 1900s during the behaviorist movement starting with Pavlov, Watson, Skinner, Thorndike, and Hull along with many other scientists that were primarily dealing with behavior and the observation of behavior. The 1950s two research groups in South Africa were on the way to making behavior therapy a science based therapy basedRead MoreExplain the Key Features of Two Therapeutic Models (Cbt and Ta)1426 Words   |  6 PagesExplain the key features of two therapeutic models (CBT AND TA) Cognitive Behavioural Therapy (also known by its abbreviation CBT) was primarily developed through an integration of behavior therapy (first popularized by Edward Thorndike) with cognitive therapy (developed by Aaron Beck and Albert Ellis). The first discrete, intentionally therapeutic approach to CBT to be developed was Rational Emotive Therapy (RET), which was originated by Albert Ellis, Ph.D. in the mid-1950s. Ellis developed hisRead MoreRational Emotive Behavior Therapy ( Rebt )1610 Words   |  7 Pagesreview on rational emotive behavior therapy (REBT). A discussion of the REBT founder Albert Ellis and the concepts that influenced the formation of REBT. Also, an in depth description of the concepts and theories behind REBT as well as examples of the types of therapies that are commonly used in REBT. Next, an explanation of some of the changes that have occurred during the history of REBT and a call for some future developments. Finally, some criticisms of REBT are debated.â₠¬Æ' Rational Emotive BehaviorRead MoreRational Emotive Behavior Therapy : Theory, Techniques And Applications Used During Group Therapy1674 Words   |  7 PagesRational-Emotive Behavior Therapy The Theory, Techniques And Applications used During Group Therapy Donna Garrison Group Dynamics and Counseling (CP 6610) Troy University â€Æ' The following paper will attempt to describe Rational-Emotive Behavior Therapy (REBT), its theory, techniques and applications during group. REBT is a method of therapy developed by Albert Ellis in the 1950’s. Ellis developed his theory and therapy in reaction to what he saw as the inadequate techniquesRead MorePsychoanalytic Therapy : My Primary Theory874 Words   |  4 Pages I choose Psychoanalytic Therapy as my primary theory. I agree with Sigmund Freud’s hypothesis on the power of the unconscious in influencing how we think, feel and behave. Our dreams are powerful tools in assisting people to recognize their internal conflicts, central struggles, wants, dreams and goals for the future. He also recognizes the power of the past and early traumatic childhood experiences in preventing people from living full, healthy well-adjusted lives. I also agree with Erickson’sRead MoreOverview of Cognitive Behavior Therapy: Aaron Beck and Albert Ellis.1896 Words   |  8 PagesHistory of Theory Cognitive behavior therapy is a relatively young theory in comparison with other theories or approaches available for our use today. Cognitive behavior therapy is thought to be founded by Aaron Beck and Albert Ellis. Both men had made great contributions to the theory and helped make the theory what it is today. We can look back and see that cognitive therapy has historic roots that can be traced back to classical learning of John B. Watson and B. F. Skinner-operant conditioningRead MoreThe Great Depression By Albert Ellis1956 Words   |  8 Pagespublished. It was then Ellis realized that his future did not involve being a novelist Ellis decided to start a part-time private practice for sex and family therapy after he was awarded his master’s degree in 1943. By the time he was awarded a doctorate from Columbia in 1947, Ellis truly believed that psychoanalysis was the best form of therapy. He quickly decided that he wanted to manage training analysis. Sadly, none of the psycho analytic institutes would not accept anyone without M.D. s, so EllisRead MoreThe Rational Emotive Behavioral Therapy2021 Words   |  9 Pageswere implemented in the Gloria videos each video highlighted the respective approach of each psychotherapist. Albert Ellis who established the Rational Emotive Behavioral Therapy (REBT) and Fritz Perls who developed the Gestalt approach. Each therapy section in the video was about 30 minutes where each psychotherapist got the opportunity to explain his theory, interview Gloria and then discuses and explain the his founding. The main different between these two different approaches can be ex plained